What is SEO and How it Works


whilst you search for something in Google (or another seek engine), an set of rules works in real-time to carry you what that seek engine considers the “fine” end result. specially, Google scans its index of “hundreds of billions” of pages so one can find a fixed of results that will first-rate answer your seek.

How does Google determine the “first-class” result?

despite the fact that Google doesn’t make the inner workings of its algorithm public, based on filed patents and statements from Google, we recognize that web sites and internet pages are ranked based totally on:


if you look for “chocolate chip cookie recipes”, you don’t want to look internet pages about truck tires.

That’s why Google looks first-and-predominant for pages that are carefully-related to your keyword.

but, Google doesn’t honestly rank “the most applicable pages at the top”. That’s due to the fact there are thousands (or maybe millions) of relevant pages for every seek time period.

for instance, the keyword “cookie recipes” brings up 349 million outcomes in Google:

So to place the outcomes in an order that bubbles the satisfactory to the pinnacle, they rely upon three different elements of their algorithm:


Authority is just like it sounds: it’s Google’s way of figuring out if the content is accurate and honest.

The question is: how does Google recognise if a page is authoritative?

They observe the number of different pages that hyperlink to that web page:

Authority judged through number of pages linked
(hyperlinks from different pages are called “one way links”)

In widespread, the extra links a page has, the better it’s going to rank:

greater backlinks; better rating
(In fact, Google’s capability to degree authority through links is what separates it from serps, like Yahoo, that came earlier than it).


content can be applicable and authoritative. but if it’s now not useful, Google gained’t need to position that content on the pinnacle of the search consequences.

In reality, Google has publicly stated that there’s a distinction between “better fine content material” and “useful” content.

difference between higher-great content material and useful content
as an instance, let’s say which you look for “Paleo weight loss plan”.

the primary end result you click on (“end result A”) is written by using the world’s essential expert on Paleo. And due to the fact the page has so much exceptional content material on it, masses of humans have linked to it.

Unorganised content
but, the content is absolutely unorganized. And it’s full of jargon that the majority don’t recognize.

assessment that with every other result (“result B”).

It’s written by means of a person pretty new to the Paleo food regimen. And their internet site doesn’t have nearly as many hyperlinks pointing to it.

however, their content is organized into wonderful sections. And it’s written in a way that all of us can apprehend:

beneficial content material
nicely, that web page is going to rank noticeably on the “usefulness scale”. despite the fact that end result B doesn’t have as lots accept as true with or authority as end result A, it’ll still carry out nicely in Google.

(In truth, it may even rank better than result A)

Google measures usefulness in large part primarily based on “consumer experience signals”.

In different phrases: how users interact with the search consequences. If Google sees that people truely like a specific search result, it’s going to get a big ranking improve:

advantageous person revel in boosts ranking
My #1 search engine optimization Tip for better rankings

Create a internet site that human beings love! serps are designed to measure different indicators across the internet that will find websites that humans like maximum. Play proper into their fingers via making those alerts real and no longer synthetic.

And now it’s time to put these items into exercise with a step-with the aid of-step search engine optimization educational.

customers and keywords
before you begin to dive into the nitty gritty of name tags and HTML, it’s critical now not to bypass an critical step:

purchaser and key-word studies.

here’s where you figure out what your customers search for… and the exact phrases and terms they use to go looking. That manner, you may rank your website online for things that your clients search for each day.

Sound right? right here’s exactly a way to do it.

patron research

if you already run a web enterprise you probably have a very good idea of what your goal patron looks as if.

(additionally referred to as a “patron personality”).



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